Origin Soil Nutrition has appointed Jack Whitehead to its nutrition sales and support team, with responsibility for the northwest coast.
He joins the business following six years of selling machinery for a dealership, and grew up on a family farm in West Yorkshire.
“The hands-on technical side of the role with Origin was really appealing, as was supporting farmers to become more efficient with their fertiliser applications.
“I want to work with farmers to ensure they are getting the greatest return on their investment in crop nutrition, as the most expensive fertiliser is the wrong fertiliser.”
His area includes a variety of grassland, arable and vegetable growers, from the A66 south across to the M62. He is a FACTS trainee and hopes to build strong, long-term relationships with clients.
“The opportunity to build connections with farmers and growers, becoming a trusted and reliable advisor providing innovative nutrition options for their businesses, is a large part of why I joined.”