Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. July 2026
      2. June 2026
      3. May 2026
      4. April 2026
      5. March 2026
      6. 2026 Tyre Developments supplement
      7. February 2026
      8. January 2026
      9. December 2025
      10. November 2025
      11. 2025 Agritechnica preview
      12. October 2025 issue
      13. September 2025 issue
      14. August 2025 issue
      15. 2025 Drills and Seeds supplement
      16. July 2025 issue
      17. June 2025 issue
      18. Cereals event guide 2025
      19. May 2025 issue
      20. April 2025 issue
      21. March 2025 issue
      22. 2025 Tyre Developments supplement
      23. February 2025 issue
      24. National Arable and Grassland Awards supplement
      25. January 2025 issue
      26. December 2024 issue
      27. November 2024 issue
      28. October 2024 issue
      29. September 2024 issue
      30. August 2024 Issue
      31. 2024 Drills and Seeds supplement
      32. July 2024 Issue
      33. Cereals Supplement
      34. June 2024 Issue
      35. May 2024 Issue
      36. April 2024 Issue
      37. Tyres and Tracks Supplement
      38. March 2024 Issue
      39. National Arable & Grassland Award – Meet the Finalists
      40. February 2024 Issue
      41. January 2024 Issue
      42. December 2023
      43. Agritechnica Preview Supplement
      44. November 2023
      45. October 2023
      Featured

      July 2026 issue available now

      By Matthew TiltJuly 1, 2026
      Recent

      July 2026 issue available now

      July 1, 2026

      June 2026 issue available now

      June 1, 2026

      May 2026 issue available now

      May 1, 2026
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Machinery

    Europe needs to speed up on the path towards connected agriculture

    chrislyddonBy chrislyddonSeptember 27, 20163 Mins Read
    Facebook Twitter LinkedIn Email

    Agriculture is set for a digital revolution, and digital technologies feature among the most exciting and promising approaches to help farmers increase the sustainability, productivity and profitability of their operations in the years ahead. As such, Europe needs to find the right answers and policy concepts on how to best advance on the path towards connected agriculture.

    These were two of the key conclusions from today’s lunch debate “Agriculture 4.0 – Smart Farming in thecloud” organized by Europe’s farm machinery association CEMA and hosted by the Representation of the Free State of Bavaria to the EU.

    Debating the main benefits to be expected from digital farming, representatives from farm organisations, the European Institutions, and industry experts also discussed the question of what the EU can do to help farmers and technology providers to manage the change ahead.

    In his opening speech, Christoph Wigger, Head of Sales and Marketing for Region 2 in John Deere, showed how farmers today can collect vast amounts of data about their fields and – thanks to digital farm management systems – pool different data streams to connect people, technology, equipment and insights in entirely new ways. “The integration of different data streams”, he concluded, “can, quite
    simply, help a good farm to be even better.”

    Focusing on the rapidly evolving technology developments in the farm machinery industry, Maarten de Smet, Precision Farming Manager France, CNH Industrial, underlined recent breakthroughs made in the development of fully autonomous tractors.

    Pekka Pesonen, Secretary General of COPA-COGECA, emphasized two major challenges that would need to be addressed from the point of view of European farmers and farm cooperatives: “We need to avoid a digital divide in agriculture and make sure farms of all sizes can benefit from this technology, from small family farms to large agribusinesses. In addition, adequate rural broadband infrastructure across the entire EU is an essential precondition for a successful and inclusive digital transformation in agriculture.”

    From the side of the European Commission, Iman Boot, Senior Expert Research & Innovation, DG AGRI, and Juha Heikkila, Head of Unit, Robotics and Artificial Intelligence, DG CONNECT, explained how the EU is actively supporting the process of digitization in farming through the provision of strategic research funding in the areas of agriculture and robotics.

    In terms of the EU’s agricultural policy, Member of the European Parliament Peter Jahr stressed that “the Common Agricultural Policy (CAP) has an important role to play in supporting the competitiveness of farmers and the uptake of innovation, which should also include digital innovation.”

    Richard Markwell, CEMA President, concluded calling on “a coherent and forward-looking EU policy approach to support the truly transformative path in farming that lies ahead.”

    The lunch debate was accompanied by an exhibition on “Smart Agricultural Machines” that allowed participants to explore modern-day machinery and learn more about what farm management software systems can do in practice.

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleFirst Milk announces 2ppl milk price increase
    Next Article JD50 wows the crowds
    chrislyddon

    Read Similar Stories

    Tractor of the Year 2027 kicks off in Naples

    June 29, 2026

    Peter Wiles joins Knight and Agroma sprayer businesses

    June 25, 2026

    UK Farm Agri highlights Taege air drill

    June 15, 2026
    Most Read Stories

    July 2026 issue available now

    July 1, 2026

    TerraMap receives gold Innovation Award at Royal Highland Show

    June 29, 2026

    New resilience fund aims to scale regen investment

    June 29, 2026
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.