BKT has announced a renewed partnership with video game developer Giants Software, which sees its range of agricultural tyres virtually replicated in Farming Simulator 25.
The tyres are available in-game as standard equipment on select tractors, as well as replacement options. These include the Agrimax Force for high horsepower machines and harvesters; the Agrimax V-Flecto for tillage and transport; and the Agrimax Teris for harvesting operations.
Also included in the game are the AgrimaxFactor for high-speed operations; the Multimax MP522 and MP527 for multipurpose machines and the Ridemax FL693 M for road use.
“Being present on Farming Simulator 25 reaffirms our determination to forge a direct bond with users,” says Lucia Salmaso, managing director of BKT Europe.
“This is not just a game, it’s rather a platform capable of bringing the public closer to the agricultural world in an amazing way by giving players the chance to choose our tyres to customize their equipment and live an even more authentic and engaging experience. Our mission is to stay ever closer to our users – wherever they are, in the field as well as in the virtual world.”