The latest edition of Farming Simulator 22 from GIANTS Software, available from November 22nd, will offer players to chance to shod their machines with five products from tyre specialist BKT.
In the game, machines will be available with Agrimax V-Flecto, Agrimax Force, Agrimax Teris, Multimax MP 522 and Ridemax FL 693 M units. It marks the company’s debut in the long-running series and continues the company’s digital products, following the launch of its Virtual Experience at EIMA International.
To celebrate, BKT is running the BKT Farming Simulator Challenge which will start on November 29th. The competition will involve seven Farming Simulator talents who will take part in a series of skill tests, including field preparation, sowing, harvesting and selling produce to be crowned the best virtual farmer.
To do so the company will collaborate with some of the best Farming Simulator players. These are Killercroc88 from Italy, Arikson and MrAdamo from Poland, StarkPanzer and Makam from Hungary, En3rgie5 from France and Cornhub who will represent the German-speaking area. It will be possible to follow the challenge on both YouTube and Twitch.
“We are a brand that takes risks,” commented Lucia Salmaso, CEO of BKT Europe. “And what better platform than Farming Simulator to do it? For BKT it is important to explore every area related to the industries in which we are present (agriculture, OTR, industrial), including gaming. Farming Simulator is a great opportunity to bring the general public closer to the agricultural world, a sector to be discovered. That’s why we’re big fans of the game and happy that gamers now have the opportunity to choose us also virtually.”
“We are pleased to have gained another well-known international partner in BKT for our Farming Simulator brand,” said Martin Seidel, account manager at GIANTS Software. “This new partnership once again underlines the importance of our product within the agricultural industry. With tires from BKT, our players now have the opportunity to configure their machines even more individually.”