New Holland will make its return to international trade events at the Innov-Agri show, where it will showcase the latest innovations and unveil the T7 Heavy Duty PLM Intelligence and T6.180 Methane Power tractors.
“The whole New Holland team is really excited to be back in a physical event,” said Sean Lennon, New Holland Agriculture vice president Europe. “One-to-one interaction is so important in the relationship with our customers, and we have missed it, even though we have kept in touch through digital communication. Physical events like this also offer the very important opportunity to touch and feel our products, which makes a big difference when making a purchase decision. This said the virtual events we organised this last year have been very successful. We want to keep both face-to-face and digital ways of communicating alive, so we can offer the experience of our events to an even wider audience. We will use a hybrid format to welcome people at physical fairs but also give them the opportunity to attend online. This way we can reach out and be even closer to our customers.”
The company will have a large, 10,800 square metre stand, showcasing its full portfolio. Alongside the aforementioned tractors, New Holland will also highlight its T8 SmartTrax tractors, the BigBaler HD, the CH Crossover Harvesting and flagship CR10.90 combines, and the W170 wheel loader.
Also on show will be the 60th anniversary FR Forage Cruiser and a selection of implements, including the SCR rear-mounted row crop cultivator, the SDM Compact Speed Disc Cultivator, and the SUM subsoiler.
Following Innov-Agri, the company will head to major international trade fairs such as EIMA, Agritechnica and SIMA, as well as local agricultural shows organised with dealers and importers. The company has stated that it will continue to monitor the Covid-19 situation to keep its staff, dealers and customers safe.