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      By Matthew TiltSeptember 1, 2026
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    Event News

    Fendt to showcase connected fleet at Cereals

    Matthew TiltBy Matthew TiltApril 28, 20232 Mins Read
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    Fendt will focus on new technology at this year’s Cereals Event to demonstrate how it can provide users with data-driven advantages. The event will also be the first time an arable audience has been able to see the new 700 Vario Gen 7, which was launched earlier this year.

    The 700 Vario will be accompanied by models on either side of the horsepower range, including the latest Gen 3 500 Vario and Gen 7 900 Vario.

    Richard Miller commented: “This will be an excellent opportunity for customers old and new to see the latest tractors. The Fendt stand will also include the latest Rogator 600 MY23 self-propelled sprayer, the Ideal combine, and the innovative Cargo T740 with its elevating cab.”

    Connecting all of the latest machinery from the company is the FendtONE operating concept, which makes data collected easier to share between Fendt machines and farm management systems.

    “FendtONE facilitates data-driven farming to offer operators and farm managers the ability to optimise machinery and operator hours, by programming tractors, sprayers and combines to share data,” Mr Miller added.

    In the cab, up to three terminals are available, backed up with software for mobile phones or desktops which interprets data collected in real-time. This can help informed decision-making to reduce fuel consumption, and downtime or improve overall productivity.

    “Data is driving arable farming to be more automated, efficient, and productive. Fendt has met the challenges of arable farming head-on by providing the most efficient machines with technology that can harness and take advantage of data,” concluded Mr Miller.

    Tickets for the Cereals Event can be purchased here: www.cerealsevent.co.uk

    For more information go to www.fendt.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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