The organisers of Lamma and CropTec have announced that both shows will be merged for 2026, enabling visitors to attend both the machinery-focused Lamma and the technology event CropTec.
“This collaboration is about providing real value to our exhibitors and attendees by reducing the time pressures on our busy farmers,” said event portfolio director, Sarah Whittaker-Smith.
“Farmers who may have previously only attended one event now have a compelling reason to attend both, giving them access to innovations, insights, and industry expertise across machinery and arable technology.”
Organisers noted that 29% (9,765) of Lamma’s 2024 audience were arable and grassland farmers, many of whom had not previously attended CropTec. With the recognition that growers are often time-poor, it is hoped that combining the two events will streamline visitors’ ability to access insights across both sectors.
CropTec will not take place in 2025, instead moving to the 14th and 15th of January 2026 at the NEC, Birmingham, alongside Lamma.
For more information go to www.croptecshow.com or www.lammashow.com