Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. November 2026
      2. October 2026
      3. September 2026
      4. August 2026
      5. 2026 Drills and Seeds supplement
      6. July 2026
      7. June 2026
      8. May 2026
      9. April 2026
      10. March 2026
      11. 2026 Tyre Developments supplement
      12. February 2026
      13. January 2026
      14. December 2025
      15. November 2025
      16. 2025 Agritechnica preview
      17. October 2025 issue
      18. September 2025 issue
      19. August 2025 issue
      20. 2025 Drills and Seeds supplement
      21. July 2025 issue
      22. June 2025 issue
      23. Cereals event guide 2025
      24. May 2025 issue
      25. April 2025 issue
      26. March 2025 issue
      27. 2025 Tyre Developments supplement
      28. February 2025 issue
      29. National Arable and Grassland Awards supplement
      30. January 2025 issue
      31. December 2024 issue
      32. November 2024 issue
      33. October 2024 issue
      34. September 2024 issue
      35. August 2024 Issue
      36. 2024 Drills and Seeds supplement
      37. July 2024 Issue
      38. Cereals Supplement
      39. June 2024 Issue
      40. May 2024 Issue
      41. April 2024 Issue
      42. Tyres and Tracks Supplement
      43. March 2024 Issue
      44. National Arable & Grassland Award – Meet the Finalists
      45. February 2024 Issue
      46. January 2024 Issue
      47. December 2023
      48. Agritechnica Preview Supplement
      49. November 2023
      50. October 2023
      Featured

      November 2026 issue available now

      By Matthew TiltNovember 1, 2026
      Recent

      November 2026 issue available now

      November 1, 2026

      October 2026 issue available now

      October 1, 2026

      September 2026 issue available now

      September 1, 2026
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Machinery

    BRP to introduce electric models across all of its product lines

    Matthew TiltBy Matthew TiltApril 14, 20212 Mins Read
    Facebook Twitter LinkedIn Email
    Image EV (1)

    BRP, the parent company of off-road utility vehicle manufacturer Can-Am, has announced a five-year plan to electrify product ranges from each of its brands by the end of 2026.

    To achieve this, the company plans to invest $300 million in product development, specialised equipment, infrastructure, production tooling and facilities.

    “We have always said electrification was not a question of ‘if’ but a question of ‘when’. We’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options,” said José Boisjoli, president and CEO. “We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products.”

    To achieve this, BRP will develop the Rotax modular electric powerpack technology, which will be utilised across all product lines. This will lead to the expansion of the Rotax infrastructure in Gunskirchen, Austria and the creation of the BRP Electric Vehicle Development Centre in Valcourt, Quebec, Canada. This facility will feature state of the art equipment, including test benches, dynamometers and a robotised manufacturing cell for electric batteries.

    The move to electric vehicles started in early 2019 for BRP, when it acquired assets of Atla Motors, an electric motorcycle manufacturer. BRP then commercialised the Rotax Sonic E-Cart and showcased concept vehicles later that year. The company has continued to develop concepts of battery-electric, hybrid-electric and even fuel cell-electric machines since then.

    As the company begins the five-year path, it has announced the rapid expansion of its R&D team and is recruiting for several positions, details of which can be found on the BRP website.

    More information about the BRP range of electric vehicles, specifically the Can-Am range of agricultural vehicles, is yet to be announced.

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous Article150 tractors to go under the hammer at Europe’s largest collective vintage auction
    Next Article BKT introduces new skidsteer tyre for intensive workloads
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    November 2026 issue available now

    November 1, 2026

    Rare Swedish tractor goes to auction

    October 23, 2026

    European sprayer manufacturer goes under the hammer

    October 23, 2026
    Most Read Stories

    Tractor of the Year 2027 – TotY Utilty – Tümosan 81.110 Evo

    November 3, 2026

    Tractor of the Year 2027 – TotY Utilty – Massey Ferguson 5S.145 Dyna-VT

    November 2, 2026

    Tractor of the Year 2027 – TotY Utilty – Landini 6-145 RS

    November 2, 2026
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.