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James Bulmer, of Kenyon Hall Farm near Warrington, has developed a bespoke AI tool to help with ticketing within the business’s pick-your-own enterprise. The family has…
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Farmer-built AI system helps pick-your-own ticketing
0James Bulmer, of Kenyon Hall Farm near Warrington, has developed a bespoke AI tool to help with ticketing within the business’s pick-your-own enterprise. The family has farmed on the site for more than 500 years and opened it to the public in 1978. James had previously worked in IT before rejoining the business in 2016. As the pick-your-own business expanded, it became reliant on third-party ticketing software, which came at a significant cost. It also limited the control the business had over the customer experience. Taking part in the University of Salford’s six-week BUILD AI programme, James created a tailor-made…