Bombardier Recreational Products (BRP) has expanded its team in the UK with the appointment of off-road specialist Rachael Turner as district commercial manager. This continues the company’s sustained investment in the UK, enabling BRP to grow the Can-Am dealer network and market share.
Ms Turner comes to the role with experience running the ATV and UTV division at Guy Machinery Ltd and will be the main point of contact for dealers in the west of England and Wales. She will implement commercial business strategies to drive sale opportunities, as well as support dealers through exclusive retail promotions.
Anita Gobbo, BRP regional commercial manager UK, Italy, Ireland and Spain, said: “We are delighted to welcome Rachael as our new district commercial manager. With Rachael coming from the dealership side of the industry she is uniquely placed to understand what dealers want and require. We are confident this knowledge will be an asset to us and will help deliver tremendous value to the business and the dealers she works with on a day-to-day basis.”