CNH Industrial has announced that it has acquired Specialty Enterprises LLC (Speciality), reportedly the largest manufacturer of aluminium spray booms in North America. This will provide New Holland customers with access to longer booms, and enable the brand to accelerate the development of new technologies.
The direct ownership of the brand (which has been a supplier to New Holland for over a decade) is the latest step in the company’s strategic roadmap for its sprayer product platform. It also includes the retention of key strategic personnel.
Carlo Lambro, New Holland brand president, stated: “The acquisition of Specialty will enable us to further enhance our product offering by providing industry-leading technology. Our customers already know the outstanding performance of these spray booms. These solutions will be implemented across the New Holland brand product portfolio delivering more efficiency and productivity.”