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    Alliance celebrates one million Agri Star II units

    Matthew TiltBy 1 Min Read

    Alliance, one of the leading brands in the Yokohama-ATG group, has announced the sale of one million Agri Star II tyres worldwide.

    Launched in 2020, the tyre includes the company’s Stratified Layer Technology (SLT) and is said to provide superior traction, a longer working life, enhanced roading and crop protection.

    “This milestone is a testament to the trust and confidence that farmers and agricultural professionals have placed in Agri Star II,” said Angelo Noronha, president & CEO of Yokohama-ATG.

    “Reaching 1 million tires sold is not just a number—it’s a reflection of the tire’s ability to meet the real-world challenges of modern farming. We are incredibly proud of this achievement and grateful to our customers for making it possible.”

    It coincides with the company’s 70th anniversary and the company is now looking ahead to develop its product range for the agricultural, forestry and construction sectors.

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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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